Facebook Group Marketing requires incredible social media insight and ingenuity. Here are a few ways affiliate marketers can win at Facebook Group Marketing.
People join Facebook groups for a wide variety of reasons, from young women seeking shopping advice to startup executives looking for networking opportunities with people in their hometowns.
Facebook Groups allow people with similar interests to discuss specific topics. Companies use Facebook Groups to interact with customers, provide information about their products, promote affiliate products, events, and post relevant industry updates.
Why should you adopt Facebook Group marketing as an affiliate?
As an affiliate, having a Facebook group makes a lot of sense. It can prove to be a great marketing strategy. Not only does it help you promote your product or service, but it also helps you build a community around it.
A Facebook group can help establish your brand name by offering something of value to its members. You can answer questions from members and showcase your expertise, and being close to your audience in a Facebook group provides many opportunities for networking and making personal connections. You surely don’t just want to make a sale once. You want to have loyal customers who will come back to you. This is what Facebook Group Marketing is all about!
Notice the characteristics of Facebook Groups.
Recently, Facebook rolled out several new features to make it easier for moderators to monitor and manage groups. Here is a brief summary of the relevant ones:
Membership Request Filtering
The ability to filter membership requests allows you to exclude bots and people who are completely unrelated to the group. For example, you can require members to answer specific questions such as “Why do you want to join this group?”, “How much experience do you have in this field?”, “What is your email address?”, etc.
As an affiliate marketer, the answers to these questions will help you create a focused targeting strategy.
Facebook Group Insights
With the new Facebook Group Insights feature, you can gain incredible insights into your membership, growth, and engagement data. You will be able to make data-driven decisions.
Watch the video to learn more about the possibilities of Facebook Group Insights:
Schedule your posts
Because the personal touch is so important in community building, you should not try to automate group happenings. However, scheduling posts can make life much easier. Scheduling posts can keep your group busy, but be sure to use it wisely and sparingly.
Clean up members.
Facebook has made deleting members simpler. You no longer have to go through multiple steps to delete a group member or its content – now it’s a one-step process. This keeps your groups clean and eliminates irrelevancies.
Tips for Attracting a More Engaged Facebook Group Audience
Facebook Group marketing is more than just promoting a product or service. Simply creating a group and starting a promotion has no impact. There are other ways to do that (Facebook pages and advertising).
As for Facebook groups, you need to add value to the community so that more people join. To do this, you need to get members to join the group. It needs to be seen as a useful resource, not just an online space for peddling.
Here are some ways to engage your audience
Use a variety of media.
Even if you can create great content, you will have to compete with a lot of posts to constantly grab users’ attention. This is where images and videos can be very helpful.
Images and videos will differentiate your posts and increase the likelihood that they will catch the eye. People like interactive media. Use your creativity and add graphic and visual elements to your posts.
Host a Q&A session.
No matter what your niche, there are always questions people have about the subject. This is where you can offer help and be their good guy.
Q&A has become a common engagement activity used by social media marketers. As your group’s membership grows, you can offer a Q&A session once a week. This can be a great way to create value for group members.
Use of Polls.
People love to express their opinions, especially on social media. By conducting a poll, you can show them that you care about their opinions. Additionally, polling gives you the exclusivity of having only that group of people express their opinions on topics that are important to them.
Ask questions that you think your audience will be interested in. Add relevant choices as answers. You can also choose to let them select multiple answers or write your own. You can create a survey about almost anything, whether it is the creation of a new review or a controversy within your industry.
In Facebook groups, the goal is to encourage members to contribute and keep the group active. To start a discussion and encourage group member participation, you can ask open-ended questions to group members.
These questions go beyond “yes” or “no” answers and encourage members to express their opinions. Continuing this practice allows other members to accept or refute the opinions shared in the comments.
It can be easy to get carried away when you see that members are posting regularly and the group itself is doing well. Not responding is like not being polite when someone is visiting your home.
It is very important to keep responding within the group. By doing so, other members will see that you are enthusiastic about the group, and your enthusiasm will be shared by others.
Host a daily theme prompt
You can host a themed event to encourage your audience to post about a specific topic. Generally, decide on a theme for a particular day. For example, you might decide that every Thursday, everyone will post a photo of their workstation. Also, every Sunday, members should share their “accomplishments of the week”.
This will not only keep the group engaging, but also set clear expectations. Sharing about their lives helps members feel heard and understood. It also helps build community.
Creating Video Tutorials
Video tutorials are a great way to demonstrate your expertise in an area. Schedule a short video tutorial each week to share relevant insights with your audience.
Be sure to research well for your tutorials. If members are going to spend time watching your video, they need to understand the message of the video and the value it is trying to provide. Do not try to sell anything here. Just educate them!
Use Facebook Groups to Promote Paid Products and Services
Now that you understand the value of making your Facebook group attractive to users, let’s move on to how to promote your product or service through the group.
Promotion in groups should be subtle, not aggressive. Users should never feel compelled to click on a link. You must market your product or service wisely with relevant and informative content.
Once you have ensured that users are consistently engaging with you, you can run posts with special discounts. Your campaign needs to blend in with your content. Be careful not to overdo it, however.
When it comes to Facebook group marketing, you need to take a “Build First, Sell Second” approach; Facebook group pages have a lot of potential for affiliate marketers, especially with the introduction of new features.
Your goal is to build a community of people who trust you. Consider engaging activities within the group to get the attention of your current audience and grow your following.
Facebook groups can help you gather personal interaction. You will appear as a human being while promoting your product or service in a very organic way.
We at Cloudways are here to help affiliate marketers every step of the way, from Facebook Group marketing to banner design, our team of digital marketing experts offers a wealth of learning resources. Join the Cloudways web hosting affiliate program and embark on a journey of success with us. Also, check out our webinars where industry experts educate you on how to make money as an affiliate.
Do you use Facebook groups for marketing? Let us know what you think in the comments section below. We love to hear from you!