Affiliate landing pages can make or break an affiliate marketing campaign. We’ve answered one of the most common questions about affiliate marketing. Read on!
A landing page with a high conversion rate is critically important for any online business. Landing pages must be compelling enough to compel readers to take action.
From the design of the web page to the call-to-action button, there must be the right mix of elements to be successful.
As an affiliate marketer, your goal is simple: you must create and optimize your affiliate landing pages so that your CTAs are increasingly clickable. Easier said than done, right? So let’s dig a little deeper to see how you can accomplish this.
Why are affiliate landing pages so important?
48% of online marketers create a new landing page for each marketing campaign.
Landing pages, also called squeeze pages or splash pages, are web pages intended to send visitors to collect data through a lead capture form. Whether you are distributing a free e-book or selling cloud hosting, a landing page can serve many functions.
It may only be one page, but it is super important. And while working on a landing page, you can go wrong in many ways. A well-designed page should target a specific audience, have a compelling message, and drive conversions.
First impressions matter!
If there is one thing we know about human behavior, it is that people make snap judgments. It only takes a few milliseconds for a visitor to form an opinion about your website. The first 50ms will determine whether or not he/she stays on your website.
According to a study by Conversion XL, it takes about 2.6 seconds for a person’s eyes to reach the most influential part of a website’s first impression.
First impressions are especially important in an online environment where brands are constantly competing for visitors’ attention.
Tips for Creating High-Converting Affiliate Landing Pages
Creating an affiliate landing page is not easy. It takes time and practice to create an attractive landing page that converts well.
In this article, we will share some tips and tricks for creating high-performing affiliate landing pages.
Let’s get started.
understand your audience’s concerns
It is imperative that you know about the audience for whom you are creating your landing page. You need to ask yourself the following questions
Who is your audience?
What hobbies and interests does your audience have?
What are their demographics?
Understanding your audience will help you understand their problems. Know what your audience is struggling with.
And your solution must address that very problem. Good, timely solutions are what drive conversions.
keep the design simple and sophisticated
A visually appealing web page always attracts more users. Therefore, special emphasis should be placed on design elements when developing an affiliate landing page. It should also be designed to be responsive to avoid customer frustration. Some of the design elements to consider include
choosing the right design tools
Not sure about HTML or CSS? No problem anymore! With so many great design tools at your disposal, you can easily create landing pages without any coding skills.
Many of these tools have drag-and-drop mechanisms that allow affiliates to customize their landing pages. Some useful tools include:
Unbounce: Unbounce is a Canadian company that offers an incredibly intuitive landing page builder, trusted by over 15,000 brands and major corporations, and is a great choice for creating high converting pages.
Leadpages: Leadpages has been around for quite some time. It has enough features to create attractive landing pages and offers an excellent trial. It also offers real-time tracking to measure the performance of your landing pages.
Hubspot: Hubspot has a free landing page builder, but premium features require a fee. Intuitive and powerful, this tool will help you grow quickly.
Hello Bar: Hello Bar is a standalone WordPress plugin that makes it easy to create engaging landing pages. It is a great plugin for capturing leads and creating high converting landing pages. It is recommended by Neil Patel, so you know it’s good at what it does!
Instapage: Instapage has many built-in features that you can use to customize your landing pages and use conversion-boosting elements.
offer value “for free
In the online world, people have ample choices. Hundreds of merchants offer the same product with minimal price differences.
That’s why you need to differentiate yourself by offering something your competitors don’t. For example, you can offer a lead magnet, i.e., free content in exchange for an email address, to drive people into your conversion funnel. This could be an e-book, a course, a free consultation, a software plugin, or a report.
Monetary results will follow gradually, but your brand image will improve. Below is an example of a lead magnet created by Social Triggers:
make your title attractive and captivating
Ever wonder how news sites like HuffPost, CNN, and Buzzfeed capture users’ attention? It’s because of their attractive and catchy headlines. Their titles are engaging and make people click.
Direct response copywriter Ted Nicholas notes that 73% of a buyer’s decision-making process begins at the point where they read the headline or title of a blog post, email, or PPC campaign.
finding the “sweet spot” in your copy
Once you’ve written the headline correctly (you’ve captured the visitor’s attention), it’s time to write the copy.
Copy is not just anything that describes the offer. It must resonate. It must mean something to the audience. If it is too short, it may not effectively convey what you want to say. If it is too long, it may bore the visitor.
Finding that sweet spot is critical to visitor conversion. In the image below, the copy text is concise yet comprehensive. Visitors know exactly what to expect.
It is short, yet catchy enough to convince visitors to sign up for your affiliate program. 7. use great visuals
Visuals, such as videos and images, can make a big difference in the impression of an affiliate landing page. Humans respond well to visual content as opposed to written content. According to Hubspot, 90% of the information transmitted to the brain is visual.
Leveraging video content can increase the likelihood of conversion. This is because online users spend more than 100 percent of their time on pages that include engaging videos. Video can also improve the aesthetics of a landing page.
Additionally, visual content is more likely to be shared on social media. Just scrolling through your newsfeed will show you the advantages of visual content.
add social proof
Adding social proof to your affiliate site can increase credibility. It will increase trust in your website and your products, promising increased sales.
Leveraging existing customers to attract new ones is always a good idea.
Cloudways affiliate program landing pages have achieved amazing results by highlighting customer reviews and testimonials. By doing so, you can recognize existing customers and pave the way for new ones.
avoid too many navigation links
The purpose of an affiliate landing page is to lead visitors to a conversion. Therefore, you do not want to direct visitors to other pages. You should avoid adding navigation links that keep visitors glued to the page.
Research shows that affiliate pages with few navigation links tend to have much higher conversion rates.
There are several reasons why you should avoid adding too many navigation links to your affiliate landing page:
They distract the visitor from the landing page
It is more costly because it gives visitors a reason not to convert
It lowers the conversion rate of the landing page.
prepare an engaging call to action.
Don’t be vague; tell your audience what action you want them to take.
Add a call to action that encourages a click. Feel free to use affiliate links in context, but adding a button would be a better approach.
It is important that your CTA be concise and clear. Remember, there is not a lot of space to get your point across.
Also remember that there is no one color that is best for a call-to-action button. Your industry and target audience should dictate the colors; whatever color you choose, make sure it pops, because the CTA color needs to stand out on the page.
Typically, CTA colors will be green, red, blue, or orange. These colors are usually the most eye-catching.
The CTA must be clearly visible, so make sure there is enough contrast on the page. Otherwise, the CTA will blend into the background; Spotify does a great job of making the CTA stand out by adding contrast to the background color.