Analyze website traffic to follow the golden rule in affiliate marketing – success equals sales.
In order to generate sales, you need to draw in a substantial amount of traffic to your website and of course to analyze website traffic. The more visitors on your website, the higher the likelihood of clicks and sales conversions.
They say we can’t make the horse drink, but we can certainly lead it to the water, just as we cannot force our readers to purchase, but we can certainly direct them to our monetized page, where they’ll find ample information to make a purchase decision.
So, how can we draw traffic into our affiliate website?
First, we need to know more about our visitor traffic. We need to find out which of our pages are frequented.
If you already have considerable traffic in your site, that’s fantastic. You made past 50 percent of your journey. Your succeeding steps be on building this traffic and converting them to sales.
You will then need to take a look at those pages that attracted a lot of attention and determine how else to replicate this content so that you can further increase your stats.
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Analyze website traffic process
For those of you who are still agonizing over how to draw in more visitors, this session can help you as well.
Google has free tools that can provide valuable insights about website traffic. These are Google Analytics and Google Search Console.
Google Analytics provides information with regard to your site interactions while Google Search Console provides valuable search engine data that website owners can use to boost ranking and web presence.
Both tools can help you determine what niche-related topics are being looked into by internet users plus other useful statistics regarding your market behavior.
So, in this session, I will be talking about how to utilize them so that you can bolster traffic and increase sales conversions.
Using Google Analytics to analyze website traffic
Between these two analytics software, Google Analytics is the first one I use. Here’s how to use it.
Open Google Analytics and click on the left portion of the dashboard.
Scroll down and choose ‘behavior.’
Then, proceed to the ‘all pages’ which refers to your site content. This will reveal your widely visited pages in the website.
You’ll see a column on the left that will identify these high-traffic pages. On the adjacent column, you’ll be given the corresponding number of views made for each page.
You will notice that your popular pages are outlined according to the most visited to the least visited ones.
Note also that these accumulated results relate to a specific time frame. You can specify the period you wish Google to gather data on.
You just need to key in the dates and Google Analytics will collect the corresponding data that you wish.
What I normally do is obtain search results over the past thirty-day period or month.
Analyzing your high-traffic pages
Now that you’ve figured out which parts of your content generated the most visit, you need to find out what prompted this large traffic. Also, you have to know what can be tweaked with your low-traffic pages.
Knowing the key driver for your traffic is crucial because you’ll then know what type of content to write next and how you can refine your strategy according to what you’ve gleaned.
In my case, the widely visited page in my website is the homepage. This website I’m referring to is focused on the beer brewing niche.
Based on my research using Google Analytics, I deduced that my brand relates to a widely searched topic so the results could mean that internet users are directed to my homepage because of my niche and they’re not necessarily lingering because of the succeeding content.
So, I decided to check my runners-up in the popularity scale and found that pages about my three glass sets also drew in considerable traffic.
With these results, I already had an idea what particular topics interest my targeted niche, so I made it a point to post more blogs about glass sets in the future.
Since I have not generated any conversions for these glass sets yet, I decided to reconfigure my ‘call-to-action’ link and monetize the traffic with Adsense. I thought these minor alterations should be able to finally convert the huge traffic.
In your case, you may have a legit page that’s hugely popular, maybe somewhere in the middle of your articles where you shared valuable information to your visitors.
Try to figure out if these have resulted in sales conversions. If not, you may try to tweak a few sections of your article or maybe reposition your affiliate links. Keep digging and zero in on the reason for your traffic.
There are, actually, more information from Google Analytics that you can obtain besides the ones I’ve mentioned. You can find out where your visits originate, for all of your website pages.
Obtaining this information will help you better understand your market behavior and use this to shape your strategy and better target their needs.
Finding where your website traffic originates
There is a page link on your analytics screen where you see the ‘secondary dimension.’ Scroll down and click on the ‘acquisition.’ From there you’ll need to further move down and click on the ‘medium.’
In doing so, you’ll be able to track down where the visits come from or what searches directed internet users to your pages.
This data will help you determine whether most of the searches were navigational searches, informational searches, transactional searches, or if they were organic or site referrals.
You can obtain these types of data for all your pages and articles, providing you a deeper understanding of your market. It will also shape how you communicate to your visitors instead of just blindly assuming what they want.
So, let’s proceed to the next level of finding more about your traffic.
Go back to your dashboard and select ‘acquisition.’ Below it is ‘overview.’ Click on that to show more data about the traffic sources. On this page, you’ll find some pie charts and other comparative results about where your traffic was directed from.
Google Analytics’ pie chart will illustrate the percentage of searches whether these were organic, direct, referral, and social media driven.
What are these types of searches? Organic searches are those made by users who key in generic search word or phrases.
Direct searches are those made by users who intended to visit your page by typing in either your website domain or name on the navigation bar. Direct searches are often made by those who have heard or are familiar with your brand or website.
Referrals are those that resulted from other websites directing traffic toward your site. The last type is of course directed from social media.
To find out the keywords that were used for the organic searches, just click on ‘organic search,’ and Google will pull up a list of popular keyword searches.
You’ll find that there is a category labeled, ‘not provided.’ This refers to organic searches that were made by users who were logged into their own Google accounts. This signaled Google not to provide such information.
As you scroll down the keyword list, you’ll discover a lot about your niche which you could not have guessed otherwise.
For instance, with regard to my brewing site Google Analytics results, I discovered that my novel recipes were actually drawing in huge traffic so i have to analyze website traffic too.
Although I thought it was not possible to earn commissions from affiliate programs, doing some marketing for recipe books about it or even publishing one may be a viable option in this case.
Try to dissect your results as well and determine your income-earning options for your huge traffic.
Allowing what you learned to reshape your content and marketing strategy
Take note of all the high-traffic searches that Google Analytics provides and use these as indicators for your succeeding content. You should analyze website traffic following results in analytics.
You may discover some trending searches and put a ‘sticky note’ on those.
For those of you who have very limited traffic, you can still use whatever data Google Analytics provides you to reshape your content creation strategy after you are done with analyzing website traffic no matter how small it is.
From all the data you’ve gathered, you can restart your list of topics and ideas to earn income from. There are numerous affiliate programs out there that you can tap or other novel ways to promote. Just do your research on these based on the traffic data you’ve gathered.
With regard to my website on beer brewing, I was inspired to focus on brewing recipes and glassware while I also thought of establishing a separate DIY brewing website.
Using Google Search Console: Searches and Links to analyze website traffic
Another valuable tool that’s wonderful to use is Google Search Console, formerly referred to as Google Webmaster Tools.
Here is how to use it. Go to your dashboard and choose ‘search traffic.’ Below that, you’ll find ‘search queries.’ Click on that. This action will tell Google to provide you information about popular keyword searches. This gives you enough and clear data to analyze website traffic you get from organic search.
Through this data, you’ll discover which keywords get most impressions and clicks and which get the least.
For my website, my glass sets again ranked well with more than seventy impressions and nine clicks. My largely searched keyword phrase is also on my service review. There were also other searches on brewing implements, beer types and tasting, and more reviews.
Find out which ones of your keywords get the largest number of impressions AND clicks, not just one of the two. Make a note of these keywords as you will need them as references later on.
Let’s now find out another data that you can use as bases.
Underneath the ‘search queries’ are data on the one that links the most and which pages or articles are the most linked. This information confirms what particular topics are being searched because you can relate the websites and find out the common topics between them.
With my website, I discovered that I was linked with the same topics from similar brewing sites. You can research deeper on these sites and if you discover that a post has attracted a lot of traffic, you’ll want to write more about that subject in the future. So this is a cool feature because you can analyze website traffic and decide what kind of content you should produce more!
Also comparing the websites that link to yours will also provide information on the audience behavior or demographic. Once you learn this, you’ll want to fashion your voice and style of writing that most connect with this demographic.
Google Search Console: Index
Let’s now take a look at how Google is ranking our website.
Still under Google Search Console dashboard, you will see the Google Index. It is just on your left. Under it is ‘content keywords.’ Click on that.
Google will then pull up some statistics about what keywords are being used on your affiliate website. Take note that this information does not point to high-ranking keywords according to Google.
This just gives you an idea how your search engine perceives your website content which relates to how Google will match it with the internet searches.
For my website, I found out the Google relate my content with keywords such as yeast, beer, and recipes. This only affirms that what I’m writing about matches Google’s perception of what my website is about.
Important Lessons about analyze website traffic
Sharing with you the two valuable tools that’s yours to use for free will hopefully equip you better as an affiliate marketer.
Use these tools from time to time to guide you as you carry on with your operation.
The markets will continue to evolve and change. New needs and wants may emerge while some will die out.
To be a successful niche marketer, you’ll need to also evolve with your market to stay relevant and competitive.
Keep a growing list of topics that command remarkable interest and use this as your reference not only in what blogs to post but also in knowing what are your other possible income-generating opportunities that capitalize on the growing traffic.
The Google statistics can also help you polish your strategies and recalculate some of the measures you’ve applied that are not working. So use that when you analyze website traffic.
Lastly, when you discover an article of page in your website that accounts for most of your traffic, focus on this and tweak some parts to further boost its moneymaking potential.
You may also want to update its content by adding more valuable details for your audience and then link them to the monetized page. Check for grammatical mistakes, word flow, and spelling errors. Read through and further enhance it by maybe adding more links.
If not, check if your affiliate link is even user-friendly or if it’s not, do something to make it more efficient to use so you do not lose the sales opportunity.
Think of ways to keep your audience engaged and stay more in your website. The longer they stay, the better your chances of conversion and the more opportunities to direct them to your money page.
There are a lot of lessons that you can pick up from just using these two research tools. Maximize its use!
If you’ve discovered other ways to utilize them, feel free to leave me a comment, or share it with our readers. I’m sure a lot of us would love to hear from you some new methods about analyzing website traffic.